Building your web presence requires a very diligent approach. But what should companies focus on when trying to boost their qualified traffic and visits?

Knowing your target market

A lot of websites try to jam as much as possible into their content to try to appeal to everyone. This is a mistake. Since Google ranks webpages not websites, each web page should concentrate on 1 or 2 keywords  max! Find your top keywords, about 10-12 and narrow your content as much as possible

Create great content

As a site owner, you must either love writing or hire someone to do it for you. You cannot rank without great content unless your target market has little online competition

Choose an SEO strategy

Search engine optimization starts with keyword research, content strategy, website architecture, funnel creation, and then the actual design. Next comes a link building campaign and constant content updates through blogs and new information on the website.

Chose an SEM strategy

You can drive traffic to your website right away with a PPC or PPM campaign. Make sure you are testing your ad copy and have a separate landing page for your ads. You want to build a landing page that is not designed for content or even SEO/but for quick conversions.

Social Media Marketing

If you have a budget that is big enough, ad a social media campaign. Build it into your services and the way you interact with people as a business. Try keeping as much information on your users/clients as possible and start an email drip campaign. If you do not have a budget for both PPC and Social Media, stick with PPC as it will drive more immediate and targeted traffic to your website.

The overall focus should be on content generation and conversions. If you have a very small budget, become a great writer and start putting your expertise into regularly updated pages or blog. Follow through and keep track of EVERYTHING. Data is gold and your key to constant improvement.

If you need help from an online marketing company in Orange County, CA contact us to review your options.